Insights for trade and shopper teams
Short, practical notes from campaigns we plan and support across Thai modern trade and specialty retail.
How Bangkok grocers time Songkran shelf resets
A practical calendar for when coolers, endcaps, and secondary placements should flip before the water festival rush.
POS that sells without drowning the fixture
Trade teams often overprint. Here is a hierarchy that keeps offers readable under fluorescent store light.
Writing modern-trade briefs buyers actually open
What Thai modern-trade buyers scan first, and how seasonal offers should be framed in two pages.